Repository-True PMM Skill Remix

Angie's Product Marketing Manager Skillset

This stack uses only real skills from deanpeters/Product-Manager-Skills, selected for PMM work: positioning clarity, narrative-led launches, lifecycle messaging, and channel decisions tied to economics.

5Real repository skills, no invented names
3 layersComponent + Interactive blend for PMM execution
1 operating flowFrom market narrative to measurable growth

Core PMM Skill Stack

Positioning Foundation

Positioning Statement

skills/positioning-statement/SKILL.md

Defines target segment, underserved need, category framing, and defensible differentiation in Geoffrey Moore format. This is the narrative spine for messaging, launch briefs, and sales enablement.

Interactive Discovery

Positioning Workshop

skills/positioning-workshop/SKILL.md

Runs adaptive discovery to pressure-test customer, need, benefit, and alternatives before final positioning. Prevents “positioning by committee” and forces hard strategic choices.

Lifecycle Messaging

Customer Journey Map

skills/customer-journey-map/SKILL.md

Maps awareness → loyalty with stage-level actions, touchpoints, emotions, KPIs, and team ownership. PMM uses this to align message and proof across the funnel, not just at launch.

Growth Channel Decisions

Acquisition Channel Advisor

skills/acquisition-channel-advisor/SKILL.md

Evaluates channels through CAC/LTV, retention quality, and scale potential. Gives explicit scale/test/kill guidance for budget allocation rooted in economics rather than preference.

Launch Story Architecture

Press Release

skills/press-release/SKILL.md

Uses Amazon’s Working Backwards format to write the future story before launch. Sharpens customer value articulation early and improves cross-functional launch alignment.

How Angie Runs This in Practice

  1. Interrogate position: run positioning-workshop to surface assumptions, then lock the final narrative in positioning-statement.
  2. Map lifecycle communication: apply customer-journey-map to connect stage-specific messaging with KPIs and owner teams.
  3. Prioritize channels: use acquisition-channel-advisor to pick budget moves by unit economics and customer quality.
  4. Pre-wire launch story: write press-release first to test resonance and align product, sales, and customer success before execution.

Built from actual repository artifacts only. No fabricated skills, no synthetic taxonomy.